How to Add Reviews to Your Facebook Bisness Page

Facebook reviews — officially called Facebook Recommendations — on local business Pages can help yous build your visitor'due south online reputation, expand your search visibility, and attract more customers to your business locations.

According to research:

• Facebook holds 19% of all customer reviews . The social media platform also ranks fourth just backside Google, Yelp, and Tripadvisor on the list of review sites people bank check before visiting a business. ( Online Reviews Statistics )
• 18.3% of U.South. adults made a purchase through Facebook in the last year. ( eMarketer )
• 2 out of three Facebook users visit a local concern Page at least once a week. ( Hootsuite )
• 55% consider the social network equally the most common place to larn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. (Facebook Reputation Management guide)

One matter to note: If you oasis't done so already, we suggest taking the time to learn how to claim a Facebook business organization folio .

Doing then ensures that you have an official place on Facebook where people can go out online reviews . For brands with multiple locations, nosotros suggest you too bank check out our guide on how to manage multiple Facebook Pages with Facebook Business Managing director .

What are Facebook Reviews / Recommendations?

For years, Facebook business Pages featured traditional online reviews and ratings. This inverse in 2018, when the social network rolled out a series of visual changes and features that included "Facebook Recommendations."

With the update, Facebook followed the trends set by Netflix and YouTube by ditching the 5-star rating system in favor of Yeah/No options. Now, a query field appears on a business Page's "Recommendations and Reviews" section with the question: "Do y'all recommend (business name)?"

Users tin can answer by pressing the "Yep" or "No" button and can add further context to their recommendations with tags, photos, and more text.

Every bit a local business Folio owner, you lot will no longer see any star-based reviews coming into your Page. Customers will rate your business simply by choosing whether or non they recommend it.

How Do I Encounter Facebook Reviews and Recommendations?

If you're wondering how to see reviews on your Facebook business organization Page, simply get to your Page and click the Recommendations or Reviews tab found under your profile movie. (If you're using Facebook Concern Managing director , you can follow the same procedures for Pages to which you have access.)

If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To arrive easier to notice specific Recommendations, you can apply a "most helpful" or "most recent" filter to sort all your Recommendations and ratings.

Are Facebook Recommendations Public?

All Facebook reviews and Recommendations are publicly displayed on your Page's Reviews or Recommendations tab. They cannot be set to private.

What Happened to My Ratings?

If your business managed to compile a fair amount of Facebook reviews with loftier rating scores before Recommendations were rolled out, don't worry: your ratings did not get away.

They are yet taken into account for your overall rating, which is also still displayed on your Page. As for how Facebook calculates this, it's a mixture of reviews based on the past 5-star rating arrangement and the current Yeah / No Recommendations.

How to Gear up Facebook Reviews

By default, Facebook reviews are activated when you lot create a Page. If, for some reason, it isn't bachelor when the Page is created, you tin turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:

1. Go to your make page.
2. Click on the "Settings" push on the Manage Page section.
3. A new window should appear. Click on the "Templates and Tabs" section.
4. Toggle the "Reviews" option to ON.

To make it easier for people to leave unsolicited feedback , y'all should make sure that people run into the Reviews section on your page. You tin change the order of the sections in this area through the "Templates and Tabs" department in the Page'due south settings. Drag the dotted icon side by side to the section proper noun to change the order.

How Exercise I Respond to Facebook Reviews?

Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This ways you can answer to any review on a Folio past commenting on it. You tin as well "like" or "love" a Recommendation.

Before you do and so, make sure you're responding using your brand's Facebook account and not your personal profile.

Before typing a response, information technology'south important to learn how to respond to negative reviews as well as positive feedback.

Co-ordinate to inquiry, 44.6% of consumers are more than likely to visit a business if it responds to negative reviews. But don't wait too long before typing out a response: 53.three% expect a response from a company within vii days.

The way your brand handles criticism or praise goes a long way towards brand success. Choosing the right words and taking feedback to heart can put your make above the contest.

Can I Delete Facebook Reviews?

Currently, you tin can't delete individual Facebook reviews and Recommendations from your page. If you don't want reviews, the only option is to disable the entire feature. To do so:

1. Go to the "Settings" section of the Manage Pages tab.
2. Click on the "Templates and Tabs" push.
3. Next to the "Reviews" section, toggle the switch from On to Off.

Turning this off might non be the best thought considering information technology removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is ameliorate off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they'll exist quick to dismiss a brand if information technology doesn't contain any consumer feedback.

If you believe a Facebook review contains spammy content or doesn't run into the terms of use and content guidelines, you tin send a report to Facebook .

What Companies Should Know Nigh Facebook Recommendations

Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook.

According to the social network, having swell Recommendations "may make your Folio easier to find in Facebook search" — similar to how Google reviews can impact your local SEO performance.

Recommendations are also useful for understanding the client experience. The updated interface encourages your customers to provide richer, more detailed feedback near their experiences.

After users make the selection of recommending your business or non, they volition be asked to provide additional details using tags, text, and photos. Selecting a tag volition allow common themes to sally, making information technology easier for potential customers to encounter your business's highlights.

How To Get Facebook Reviews

Asking for reviews for your Facebook Page doesn't take to be hard (or awkward).

If you lot have your customers' contact data, yous can transport personalized SMS messages or emails asking for their feedback. (Brand sure you get their permission to send messages to them before doing so).

For those physically visiting your locations, y'all can requite them concrete reminders like cards or utilise stickers and posters in loftier-traffic areas to make customers aware of your Facebook page.

Based on our own research, the best fourth dimension to start asking for reviews is around ii-iii p.m. or six-7 p.yard.

Regardless of when you ask for feedback, the important matter is to keep it short, sweet, and unproblematic. Speedily tell people why you want their feedback and provide a brusque link that doesn't require people to jump through multiple hoops before they can go out a Facebook review.

The Importance of Facebook Reviews

Facebook reviews, along with reviews on other business organisation review sites , are important marketing assets for whatever brand. 92.4% of consumers utilise these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the time, and more importantly, the investment.

On a pop site such as Facebook, reviews carry plenty of weight, and you need to use information technology to your advantage to meliorate the feel, concenter more customers, and shell the competition.

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Source: https://www.reviewtrackers.com/blog/facebook-reviews/

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